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SAS Ambition opener

This event opener for SAS 2023 was designed to excite and enthuse to kick off the day using the hero graphic to inspire the creative.

 

The equilateral triangle is a strong shape that conveys a sense of protectiveness, reliability, strength, and purposefulness. It shows stability and power as well as implying forward movement, advancement and is the mathematical symbol for change.

This simple shape allowed us to show ambition, process and advancement simultaneously. Pushing the boundaries of this, we explored different concepts, created a storyboard and styleframes and developed scenes in both 2D and 3D to create a visually exciting and abstract look to carry the message of ambition and advancement as one LSEG with one joint ambition

Event

SAS Ambition

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Company/Agency 

LSEG

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Contribution

Concepts, Storyboards, Build and Animation​​​​

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