
Post trade campaign video
As far as promotional or explainer videos go, creating this one for LSEG Post Trade was a beaut. After a large scale rebrand across LSEG, Post Trade (PT) kept some of its illustrative style, enabling us to create this very different and visually calming animation to get across what PT could do for their customers.
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Working with a brilliant team and a particularly talented illustrator, I was responsible for animating and directing the motion for this video, maintaining the idea of being supported by a trusted partner through one journey, overcoming different obstacles on a financial market pathway.
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Bringing these characters to life was a joy and as an extension to this I worked on the Motion Graphic guidelines and asset pack, animating different scenes to use as title cards, wipes, text frames and lower thirds, some of which you can see below.
Project
Post Trade Campaign Video
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Company/Agencies
LSEG
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Contribution
Animation and Direction
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