
Wyelands
An illustrative brand video for Wyelands Banks that was designed to humanise this exclusive online bank, a truly collaborative piece of work within the Content Creatures studio. Combining vast 2D background designs to suggest a busy and developing town, with 3D assets, vehicles and animated elements really helped to bring this exciting and challenging project to life.
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The creative expanded on the brand's tree logo and "Growing Together" tagline, designing an imaginary town where each business’s success positively impacted the community by encouraging new startups. Although Wyelands Bank is entirely online, we wanted to show its physical presence in the narrative by envisioning a symbolic beech tree at the town's centre, serving as a recurring focal point in the film.
Client
Wyelands Bank
Company/Agency
Content Creatures
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Contribution
Background style, design and character development​​​​